How to use AI to write the text for your flyer

Writing flyer text with AI works in Publish by Zaweba once you connect your own AI account. Then use Write copy for this text box to draft a headline, strapline or body text from a few words, or Fill the page to draft text for every empty box at once. Drafts are shown for you to check, edit or untick before anything goes on the page. Publish is free, offline software; the AI is optional and yours.

AI is handy when you're staring at a blank flyer and can't think how to start. It gives you a first draft to react to, which is often easier than writing from nothing.

Connecting an AI account

An AI account of your own, or a model running on your PC. Publish works with Claude, OpenAI, Gemini, Azure OpenAI, Mistral, Grok, DeepSeek and others, with local models through Ollama, LM Studio or llama.cpp, or by copy and paste with a chat website. Nothing is built in, and nothing is sent until you ask. Keys are stored encrypted for your Windows account.

Without an account, the AI actions are greyed out and the rest of the app works as normal.

Writing copy for one text box

Click the text box you want filled and choose Write copy for this text box. Give it a few words about what the flyer is for, such as "Saturday jumble sale at St Mary's hall, 10 to 12, refreshments". You can ask for a headline, a strapline, body text or all three.

It suits flyers, posters, newsletters, cards, invitations, menus, leaflets, brochures and certificates. The request tells the model the box size and roughly how many words fit, so drafts are aimed at the space you have rather than running on for paragraphs.

Filling the whole page

Fill the page drafts text for every empty text box on the page from a short description. Each box is described to the model by its size, its place on the page and its paragraph style, so a heading box gets a heading and a small box at the bottom gets something short.

The drafts appear in a list for you to check. Edit any of them, untick the ones you don't want, and only then put them on the page. That's important, because AI can get details wrong, and you're the one who knows the real date and venue.

Checking and polishing

Treat every draft as a starting point. Read it aloud, check every fact, and cut anything that sounds like it came from a template.

If a draft is close but a bit long, the AI menu has Rewrite options including Shorter to fit, which knows how many characters fit, plus Punchier, More formal and Friendlier. Proofread (UK English) gives a last check.

Every AI change is one undo step. If you don't like what happened, Undo takes it straight back.

Keeping control

The Ask AI panel (Ctrl+J) has a Context sent view that shows exactly what goes to the model. If you're cautious about sending anything, a local model on your own PC keeps everything on the machine.

Start with one text box on a template you like, see what comes back, and decide for yourself how much you want to lean on it.