How to find People also ask questions to answer

People also ask questions come from the Google results page itself, and SEO by Zaweba collects them for you. You paste the results page for your search term into step 3 of the guided audit, the results page reader picks out the People also ask box and the related searches, and the Content gaps tab then shows which of those questions your page leaves unanswered. That list is your shortlist of questions to answer.

It works without any API key and without the app ever contacting Google search. You do the search in your own browser and hand the page over.

Getting the questions in

Start a project, give step 2 the address of your page and the term it should be found for, and move on to step 3. Search for that term in your own browser, then paste the page source in (the step tells you the shortcut), drop a saved complete web page, or paste the visible text. The parser shows you what it found before you carry on, so you can see the People also ask entries alongside the organic results, the featured snippet and the related searches.

The reader is rule driven rather than tied to Google's class names, and its rules live in an editable file, Rules\serp-rules.json. If a results page looks odd, you can untick results that are not real competitors and add any addresses it missed.

Reading the Content gaps tab

After the scan, open the Content gaps tab on the dashboard. It lists terms found by TF-IDF across the top pages, merged with unanswered People also ask questions, related searches and the words Google bolded in the snippets. Each one is shown with how many of the top pages cover it.

That count is the useful part. A question that most of the pages above you answer, and yours does not, is a strong candidate for a new section. A question that none of them answer may still be worth a paragraph, but it is less likely to be what is holding you back. Work down from the ones with the widest coverage.

Turning questions into content

Answer each chosen question in plain words, near the top of a short section, and keep the answer specific to what you sell or explain. Use a subheading that reads like the question. Many pages do this with an FAQ block, and the page checks notice FAQ blocks when they read your content, while the structured data check validates FAQPage markup if you add it.

Don't stuff every question into one page. Next steps can suggest pages that should exist, including pages built around People also ask clusters, when a group of questions deserves a page of its own rather than a paragraph on yours. If you would rather write in another program, the content briefs saved with the report and the AI Fix Brief carry the findings in a form you can hand on.

Checking you closed the gap

Run the audit again after you publish. Paste a fresh results page, because People also ask boxes change over time, and the new scan will show whether your page now covers the questions. The History page keeps every scan, so the compare two scans view will show what improved, what was fixed and anything that slipped back.

The People also ask box is one of the clearest signs of what searchers want to know. Collecting it by hand from a results page is tedious, and SEO by Zaweba turns it into a list you can act on, sorted by how much the competition already covers it.