How to find quick wins in Google Search Console

Quick wins in Search Console are the queries where you already rank on page two, close enough that a modest improvement could bring you onto page one. SEO by Zaweba finds them for you. Export the Performance report from Search Console, drop the zip onto the Logs and Search Console page and click Import. The app lists queries at positions 11 to 20 as quick wins, along with queries whose click-through is weak for their position and queries where the wrong page is ranking.

No API is needed. The export files you download are enough.

Exporting the right file

In Search Console, open the Performance report for your site and export it. The download is a zip that contains Queries.csv and Pages.csv among other files. SEO by Zaweba reads the zip directly, so you don't need to unpack it. It recognises each file by its headers, so it knows a queries table from a pages table without you saying which is which. The Logs and Search Console page explains where each export lives, and step 5 of the guided audit lists Search Console exports among its extra tasks for your own sites.

You can also paste a CSV if you have one open already. Links and Crawl stats exports are accepted on the same page and add their own sections.

Why positions 11 to 20

Very few searchers go past the first page of results. A query at position 15 brings almost no clicks, while the same query at position 8 can bring a steady stream. Because Google already considers your page relevant, the gap is often small: a clearer title, a section that answers the question properly, a few internal links. That is what makes these the cheapest gains on most sites.

Choosing which ones to work on

Not every page two query is worth chasing. Look for ones that match what you actually offer, where the ranking page is the one you would want to rank, and where the impressions show real demand. A query with lots of impressions at position 12 is worth more than one with a handful at 19.

Then take the best of them through a full audit. Set the page and the query as the search term in step 2, paste the results page in step 3, and let SEO by Zaweba compare you with the pages above. The Content gaps tab will show topics and questions they cover and you don't, and Next steps will put the single most useful fix first.

Other wins in the same import

Weak click-through for the position is the second list to read. These are queries where you already appear high enough to be seen but people choose other results, often because the title or description doesn't speak to the search. Queries ranking with the wrong page are the third: when a blog post ranks for a term your service page should own, strengthening and linking to the right page tends to help both.

The import also reports top linked pages, linking sites and anchors from the Links export, and the crawl stats. If you would rather not download files each time, the Search Console API can be connected in Settings with your own OAuth client, read-only. Either way, File, Export table as CSV saves any of these tables for a spreadsheet.