How to see featured snippets and the local pack for a keyword

Featured snippets, the local pack and the other boxes on a Google results page can all be read by SEO by Zaweba from a page you paste in. Search for your keyword in your own browser, paste the page into step 3 of the guided audit, and the results page reader picks out the featured snippet (with its source and format), the local pack, shopping, images, videos, top stories, the knowledge panel, any AI overview and the number of ads, as well as the ordinary organic results.

The app never contacts Google search itself, so this works from what you see on your screen.

Pasting the results page

Step 3 accepts the results page in several ways. You can paste the page source (the instruction gives the shortcut), drop a saved web page saved as a complete file, paste the visible text, or type addresses one per line. The source or a saved complete page give the reader the most to work with, because features like the local pack and the featured snippet are easiest to recognise there. The parser shows what it found straight away, so you can check it before carrying on, untick results that aren't real competitors and add any addresses it missed.

What each feature tells you

The featured snippet sits above the organic results and answers the search directly. SEO by Zaweba records which site holds it and its format, such as a paragraph, a list or a table. That tells you what shape of answer Google prefers, and which page you would need to beat for it.

The local pack shows nearby businesses on a map. If it appears, the search has local intent, and much of the attention goes there before the organic results. For a local service business, that changes what to work on.

Shopping, videos, top stories and the knowledge panel each push the organic results further down and hint at what searchers want. A results page full of videos is a strong sign that a video would help. The ads count shows how commercial the term is.

How the app uses them

These features are not just listed. The reader uses them, with the organic results, to work out the search intent and the winning format, and the intent and format comparison sets them against your page. People also ask questions and related searches feed the Content gaps tab, where unanswered ones appear with how many of the top pages cover them. The Google results tab on the dashboard keeps the whole picture for later.

Going after a featured snippet

If a featured snippet is present and your page ranks on the first page, answer the question it covers clearly and early, in the same format: a short paragraph for a definition, a tidy list for steps, a table for comparisons. Use a subheading that matches the question. The content checks note tables, lists and FAQ blocks on your page, so you can see whether you have the format at all.

Watching changes over time

Results pages change. When you re-run the audit, paste a fresh page so SEO by Zaweba has the current features. The History page keeps each scan and, from the results pages you pasted, your position for each term and competitor movements since the previous page, so you can see when a snippet changes hands.